Our founder; Piers, has travelled the world looking for the tastiest ingredients, only settling for the same exceptional quality we expect as parents.
Interested in food from a young age, one of Piers' earliest childhood memories is going to the food markets in Paris where he lived for the first 10 years of his life.
When it came to feeding his children, Piers felt the options were really limited, with a distinct lack of quality. Everything was bland and generic, a world apart from the Parisian food markets where apples are sold by their variety, and vegetables by where they are from.
At its heart Little Freddie is about using high quality, premium, sophisticated ingredients from farmers we know and trust. We always place taste and quality above price, ensuring your little one is getting nothing but the best.
Say hello to our nutritionist
This is Jo. She’s been a paediatric nutritionist for 20 years now. When it comes developing our recipes, Jo's involved right from the start all the way to the approving the finished masterpiece.
Jo's level of knowledge never ceases to amaze us. She understands the challenges of weaning and comes at things with a very practical mindset. Rather than saying babies shouldn’t have snacks, Jo’s approach is to guide parents towards snacks which are low in sugar and provide sensible serving suggestions.
When we set out to develop a new product, Jo defines the nutrition parameters, the texture we should be aiming for, the size appropriate for the age guidance and any 'watch outs' on certain ingredients.
You’ll find Jo’s servings suggestions for each of our products on the product pages.